Initial Consultation
45-minute conversation covering your business model, customer acquisition process, competitive position, and specific outcomes you need from the website. We discuss budget, timeline, and technical requirements.
This isn't a sales pitch — we're determining mutual fit and whether we can deliver meaningful ROI for your investment.
Project scope agreement and timeline estimate
Research & Strategy Development
We analyze your competitive landscape in Vaughan, research buyer behavior in your industry, map customer journeys, and define conversion goals. This phase typically takes 5-7 business days.
The output is a strategic brief that guides every subsequent design and development decision.
Strategy document with user personas, competitive analysis, and conversion framework
Design Phase
Custom mockups for homepage, service pages, and key conversion templates. We present desktop and mobile versions simultaneously because responsive design isn't an afterthought — it's how we design from the start.
Two revision rounds ensure the design matches your vision while maintaining focus on conversion and usability.
Approved design system and page templates ready for development
Development & Integration
Building the site on a staging environment where you can review progress. We handle CMS setup, form integration, analytics configuration, SEO implementation, and performance optimization during this phase.
Development typically takes 3-4 weeks depending on complexity and integration requirements.
Fully functional staging site ready for content population and final review
Content Migration & Testing
We migrate existing content, optimize new copy, test every form and interaction, verify mobile responsiveness, run performance audits, and check cross-browser compatibility.
You review the staging site and provide feedback before we proceed to launch.
QA report and approved staging site ready for deployment
Launch & Training
Site goes live with DNS configuration, SSL setup, search console verification, and analytics validation. We monitor closely for 48 hours to catch any edge cases that didn't appear during staging.
Training session covers content management, basic troubleshooting, and when to contact us for support.
Live website with training materials and 30-day post-launch support