Discovery & Competitive Analysis
We audit your current site (if you have one), analyze your top 5 local competitors, research how your target customers search, and document what's required to outperform the sites currently ranking in your market.
This phase usually surfaces 8–12 specific opportunities where competitors are vulnerable and where your site can win traffic by addressing gaps they've left open.
Discovery report with competitor analysis, keyword research, and prioritized recommendations
Sitemap & Wireframe Approval
We map your site structure, page hierarchy, and user flow before designing a single pixel. You review wireframes that show where content lives, how navigation works, and where calls-to-action appear.
Changes are easy at this stage. Once you approve the blueprint, we move into visual design knowing the foundation is solid.
Approved sitemap and wireframes documenting page structure and user journey
Design & Brand Application
We design your homepage and one key internal page (usually a service page) to establish visual direction. You provide feedback. We refine. Once approved, we apply that design system across all pages.
Our designs prioritize conversion and readability over decoration. Every element has a function—guiding visitors toward contacting you, not just looking impressive in a portfolio screenshot.
Approved design mockups for homepage and template pages
Development & Content Integration
We build your site in a staging environment using clean, semantic code. Content goes in, forms get configured, integrations get tested. You can review progress in real-time and request adjustments before anything goes live.
Development includes mobile testing on actual devices, not just browser resizing. We catch layout breaks, touch target issues, and form problems before launch.
Fully functional staging site with all content, forms, and integrations configured
Testing & Optimization
We run performance audits, accessibility scans, cross-browser tests, and form submission checks. Any issues get fixed. Load times get optimized. SEO tags get verified.
This phase prevents the common scenario where a site launches with broken forms, slow mobile performance, or missing meta descriptions that hurt early rankings.
Pre-launch testing report with performance scores, accessibility compliance confirmation, and QA checklist
Launch & Monitoring
We migrate your site to production, configure DNS, set up SSL, submit your sitemap to Google, and monitor for 48 hours to catch any issues that only appear under real traffic conditions.
You receive login credentials, CMS training, analytics access, and a 14-day support window. We're available to address anything that needs attention during your first two weeks live.
Live website with CMS training, analytics setup, and 14 days of post-launch support