Discovery and Audit
We start with a 90-minute session covering your business model, sales process, customer objections, and competitive landscape. If you have an existing site, we audit what's working and what's costing you conversions.
This isn't about gathering requirements for a build. It's about understanding the gap between your current web presence and what it needs to be to support your revenue goals.
Strategy brief documenting positioning, audience insights, conversion priorities, and technical requirements.
Information Architecture
We map site structure around user intent, not your org chart. Someone searching for a specific service shouldn't have to navigate through three pages to find pricing context or case studies.
Navigation, page hierarchy, and internal linking are designed to move visitors toward conversion actions while answering objections at each stage of awareness.
Sitemap with annotated user flows, wireframes for key conversion pages, and content structure recommendations.
Design and Prototyping
Visual design is applied only after information architecture is validated. We create desktop and mobile mockups that reflect your brand while prioritizing usability and conversion psychology.
You'll see exactly how the site looks and functions before development begins. We iterate based on feedback until design decisions are locked.
Approved design files for all primary page templates, style guide, and interaction specifications.
Development and Integration
We build on platforms that balance flexibility with performance. Content management is intuitive enough for non-technical team members. Forms connect to your CRM or email automation without requiring third-party plugins that slow load times.
Development happens on a staging environment where you can review progress, test functionality, and request adjustments before anything goes live.
Functional staging site with all integrations tested, content populated, and SEO configuration implemented.
Testing and Optimization
We test across devices, browsers, and connection speeds. Forms are submitted, CTAs are clicked, and navigation is stress-tested to identify friction points that might not be obvious in design mockups.
Performance is benchmarked — load times, Core Web Vitals, mobile usability scores. If something doesn't meet standards, it gets fixed before launch.
Quality assurance report with device testing results, performance scores, and pre-launch optimization checklist completion.
Launch and Monitoring
We coordinate DNS changes, SSL setup, and 301 redirects if you're migrating from an old site. Post-launch, we monitor for 48 hours to catch configuration issues or broken links that sometimes only appear in production.
You receive admin training, documentation for common tasks, and a 30-day check-in where we review analytics and recommend the first round of data-driven optimizations.
Live site, training session recording, analytics dashboard setup, and 30-day performance review with optimization roadmap.