Discovery and Strategy Session
We start with a 60-minute conversation about your business model, ideal clients, competitive position, and what's broken about your current site. This isn't about design preferences — we're identifying what needs to happen for your website to generate qualified inquiries.
We ask about your sales process, what questions commercial buyers typically ask, and which projects are most profitable. The goal is to understand how your website fits into how Durham Region buyers find and evaluate contractors or manufacturers.
Strategy document outlining target buyers, conversion goals, and site structure
Content Planning and Architecture
We map out exactly which pages you need, what each page should communicate, and how visitors will move through the site. Service pages get structured around buyer questions. Navigation gets simplified so capabilities are immediately accessible.
You'll see a detailed sitemap showing how we're organizing information, which services get dedicated pages, and where lead capture points fit into the flow. We identify content you'll need to provide and sections we'll draft based on our conversation.
Complete sitemap with outlined content requirements for each page
Design and Review Cycles
We design your homepage and one core service page first, establishing visual direction and layout patterns before building the full site. You'll see how we're presenting your services and get to request changes before we apply the design across all pages.
Two formal review rounds let you refine messaging, adjust layouts, or rethink page structure. We're building for conversion, so feedback sessions focus on whether the design will generate inquiries — not just whether you personally like the color scheme.
Full website design with two rounds of revisions based on structured feedback
Development and Functionality Build
Once design is approved, we build the site on a content management system that lets you update pages without technical help. Contact forms get configured, SEO elements get implemented, and performance optimization happens before launch.
We test across devices and browsers to catch layout issues, broken links, or forms that don't submit correctly. You'll receive a staging link to review the functional site before it goes live.
Fully functional website on staging server with all forms, pages, and systems operational
Training and Documentation
We walk you through how to update content, add project photos, create new service pages, and manage inquiries. Training sessions get recorded so your team can reference them whenever someone needs a refresher on editing the site.
You'll receive written guides covering the most common tasks and troubleshooting steps for minor issues that don't require contacting us. The system is designed for business owners, not developers.
Recorded training video and written documentation for ongoing site management
Launch and Post-Launch Monitoring
We launch your site, configure analytics tracking, and monitor performance for the first two weeks to catch any issues that only appear under real traffic. Forms get tested with actual inquiries to ensure notifications are working correctly.
You'll receive a launch report showing initial performance metrics and a 30-day check-in to review how the site is converting visitors. We address any technical issues that emerge and discuss whether content adjustments would improve conversion rates.
Live website with analytics configured and 30-day performance review session