Discovery & Market Research
We start with a 90-minute session covering your business model, buyer personas, competitive positioning, and growth goals. This isn't about filling a creative brief — we're mapping the commercial logic your site needs to support.
We also research your industry landscape, analyze competitor sites, and identify search patterns specific to Mississauga and GTA markets.
Strategy document with competitive analysis, user personas, and conversion goal framework.
Architecture & Wireframing
Before any design work, we structure the site. Page hierarchy, navigation paths, content flow, and conversion funnels all get mapped based on how your buyers actually make decisions.
You review wireframes and information architecture before we commit to visual design. Changes at this stage are fast and inexpensive.
Annotated wireframes showing page layouts, navigation structure, and content requirements.
Visual Design & Prototyping
We design your homepage and two key interior pages in high fidelity, showing exactly how the site will look and function. You provide feedback, we refine, and we don't move forward until you approve the direction.
Once approved, we apply the design system to remaining pages and build interactive prototypes so you can test user flows before development.
Approved design files and clickable prototypes for all major page templates.
Development & Integration
We build the site using clean, maintainable code on a CMS platform that fits your technical comfort level. All integrations — CRM, analytics, booking systems — are configured and tested under real conditions.
You get access to a staging environment where you can review progress, test functionality, and request adjustments before launch.
Fully functional staging site with all integrations tested and CMS configured.
Content Migration & SEO Setup
We migrate existing content, optimize it for search and conversion, and implement technical SEO requirements. If you're creating new content, we provide templates and structure guidance.
All pages get optimized metadata, schema markup, and analytics tracking before launch.
SEO-optimized content in CMS with metadata, schema, and tracking fully implemented.
Training, Launch & Support
We train your team on the CMS, walk through common tasks, and provide documentation for future reference. Launch happens when you're ready — not on an arbitrary deadline.
Post-launch, you get 90 days of support for bugs, questions, and minor optimizations as you use the site in real business conditions.
Live website with training documentation and 90 days of technical support.