Discovery Call & Project Scoping
We start with a 45-minute conversation about your business goals, target customers, and competitive landscape in Richmond Hill. What outcomes matter most — more phone calls, form submissions, online bookings? Who are you competing against locally, and what makes your approach different?
This isn't a sales pitch. We're determining fit and scoping the project accurately. If your needs don't align with what we build, we'll tell you upfront and point you toward better options.
Detailed project scope document with timeline, deliverables, and fixed-price quote
Strategy & Competitive Research
Before designing anything, we analyze your top local competitors and research how customers search for your services in Richmond Hill. What keywords do they use? What questions appear in search suggestions? Where do competitor sites succeed or fail at converting visitors?
This research phase shapes everything that follows — from site structure to messaging to visual hierarchy. Strategy before aesthetics.
Strategy deck with competitor analysis, keyword research, and site architecture recommendations
Design Mockups & Client Review
You'll receive custom design mockups for your homepage and two key interior pages, showing both desktop and mobile layouts. These aren't flat images — they're interactive prototypes you can click through to experience navigation and user flow.
We present one strong direction based on the strategy, not three generic options to choose from. Feedback is incorporated through two revision rounds, ensuring the final design meets your vision while maintaining conversion principles.
Approved design mockups for all page templates with mobile and desktop variations
Development & Content Integration
Development happens on a staging environment where you can watch progress and test functionality in real-time. We build all pages, integrate required tools and forms, optimize images and code for performance, and ensure mobile responsiveness across devices.
Content is written and integrated during this phase. You'll review copy in context on actual pages, not in Google Docs, so you can see how messaging works with design and layout.
Fully functional staging website with all content, ready for final review and testing
Testing, SEO Setup & Launch Preparation
Before launch, we test every form, link, and interactive element across browsers and devices. SEO elements are configured — meta data, schema markup, XML sitemap, Google Search Console integration, and analytics tracking. Mobile usability and Core Web Vitals are verified to meet Google's standards.
If you're migrating from an existing site, we set up proper redirects to preserve any search rankings and prevent broken links. Launch checklists ensure nothing gets missed during the transition.
Pre-launch testing report and approved launch plan with domain migration steps if needed
Launch, Training & Ongoing Support
Your site goes live after final approval. We monitor performance for the first 48 hours to catch any issues that only appear under real traffic conditions. You'll receive training on managing content, updating pages, and using analytics to track performance.
Support continues for 90 days post-launch. Technical questions get answered within one business day. Security updates and minor adjustments are included. After 90 days, ongoing support is available through monthly retainers if needed.
Live website with training documentation and 90 days of technical support access