How We Build Websites for Toronto Restaurants
When a restaurant group comes to us, we look at how much revenue is flowing through third-party apps versus the site itself. That gap is usually the first thing we close.
What We're Solving For
Multi-location restaurants in Toronto are often losing 25–30% of their online order revenue to delivery platforms — not because they want to, but because their own website isn't set up to handle direct orders well. We build the infrastructure that brings that revenue back in-house: fast mobile ordering, per-location pages that rank for neighbourhood searches, and a reservation flow that doesn't make people leave the site.
What We Look At First
The pattern we see most: three locations, three different websites (or one site that pretends all locations are the same), menus as PDF downloads, and a Google Business Profile that hasn't been touched in two years. Someone searching 'brunch Leslieville' or 'private dining Yorkville' should land on a page built for exactly that search. Most restaurant sites aren't structured that way.
How We Execute It
This is how we approach a multi-location restaurant build:
- 01We build a location-first site architecture — each restaurant gets its own URL, its own Google Business Profile optimization, and its own page that can rank independently for neighbourhood searches.
- 02We replace PDF menus with live, mobile-friendly menu pages that can be updated by the client without a developer and that load in under two seconds.
- 03We integrate direct online ordering — either a custom checkout or a low-commission platform like Toast or Square, embedded in the site so customers never leave.
- 04We set up a dedicated events and private dining inquiry flow with a short form that captures the date, group size, and occasion.
- 05We claim and fully optimize each location's Google Business Profile — photos, seasonal hours, menu links, and consistent NAP citations across directories.
Why It Moves the Needle
Neighbourhood-specific food searches in Toronto are highly winnable for businesses that have a well-structured site. The bigger opportunity is direct ordering: a restaurant doing $80k a month in orders through a 30% commission app is losing $24k a month to that platform. Getting even half of that to a direct channel changes the economics significantly — and it's not a complicated build.
What We Actually Build
The pages and sections that consistently make the difference between a site that ranks and converts versus one that just exists.
Location Landing Pages
One per restaurant with address, hours, photos, and neighbourhood-specific copy. These are the pages that rank.
Live Menu Pages
Updatable without a developer. Structured so Google can index individual items.
Order Online (direct)
Embedded checkout that keeps the customer on the site and cuts out third-party commissions.
Private Events & Catering
A dedicated page with a short inquiry form. Catering leads are high-value and easy to miss without a clear page.
Gift Cards
One of the highest-margin revenue streams a restaurant has — most sites bury it or skip it entirely.
Want to talk through what this looks like for your business?
No pitch deck. No proposal until we've actually talked. Just a straightforward conversation about where you are and what would actually move the needle.