Web Design + E-commerce+180% online reservations
Toronto Restaurant Group
Multi-location restaurant site with online ordering built for the GTA market.
◆ Client
Multi-location Restaurant Group · GTA
◆ Timeline
8 weeks
◆ Services
- · Web Design
- · E-commerce
- · Menu Integration
- · Local SEO
The Story
A beloved Toronto restaurant group with three GTA locations had been losing weekend traffic to food delivery apps that took 30% commission. They wanted their own branded ordering experience without sacrificing speed or trust.
The Challenge
Three separate single-page sites, each managed by a different cousin. No central menu, no mobile ordering, and reservations were taken over the phone — often missed during busy service. The group was effectively paying third-party apps to rent their own customers.
The Approach
- 01Unified three sites into one multi-location experience with local landing pages
- 02Built a fast mobile-first menu + cart with per-location inventory and pricing
- 03Integrated OpenTable reservations with SMS confirmations
- 04Added rich food photography and chef-driven storytelling per location
- 05Optimized each location page for 'near me' searches across the GTA
The Results
+180%
Online reservations
-42%
Third-party app dependency
3.1x
Direct orders vs Q1
2.4s
Avg mobile load time
"We went from fighting delivery apps to letting them fight for our orders. Game changer."
— Owner, Toronto Restaurant Group