Web Design + SEO+240% more client inquiries
Ontario Law Firm
A conversion-focused redesign that turned their website into their best salesperson.
◆ Client
Private Law Practice · Toronto, ON
◆ Timeline
6 weeks
◆ Services
- · Web Design
- · Development
- · Local SEO
- · Copywriting
The Story
A mid-sized Ontario law firm came to Anayksh with a website that looked ten years old and converted like it too. Their phone rarely rang despite strong local reputation. We rebuilt the entire digital presence from the ground up — turning a brochure site into a client acquisition engine.
The Challenge
The existing site had a 82% bounce rate, no local SEO, and generic stock imagery. Prospective clients were landing on the homepage and leaving within 4 seconds. The firm was ranking on page 3 of Google for their own practice area in Toronto.
The Approach
- 01Mapped out 8 high-intent keywords for Toronto + Etobicoke searches
- 02Rebuilt every practice area page with client-focused copy and proof points
- 03Added case-result highlights, attorney bios with real photography, and a prominent free-consultation path
- 04Implemented local business schema and Google Business Profile optimization
- 05Re-engineered the consultation booking flow to take 30 seconds or less
The Results
+240%
Client inquiries
Top 3
Google rank (practice area)
32%
Form completion rate
4.2x
Return on project
"Anayksh understood our practice better than some of our own marketing firms. The new site pays for itself every single month."
— Managing Partner, Toronto Law Firm